Absa 1
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Absa Mega U

Cutting edge HTML5, to load in low bandwidth regions. Highly engaging Ad unit, kept user’s attention for 20 Seconds (the Global Benchmark is 8 Sec on Ad Unit).Campaign results were above the global benchmarks for the banking and finance industry, indicating users enjoyed spending time interacting with the brand. 

The Ad met all of Base 2’s objectives.

*All benchmarks are from Celtra Q3/4 Insights.

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Opel
Ford1
Ford Logo Case Studie

FORD TWITTER CAMPAIGN

Objective:

To create awareness around the launch of the new Ford Mustang in South Africa

Our social media objective was to drive a high number of positive engagements on Twitter around the launch of the Ford Mustang while increasing Twitter presence and increasing

@FordSouthAfrica’s follower growth.

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Excellence in AdOps

The Mark1 AdOps team is one of the finest in the country. At last year’s Bookmark Awards, we won a silver pixel for Excellence in AdOps – the only winner in the category. 

This year, AdOps has raised the bar even higher! One outstanding example where we provided not only incredible client service but superior results was the Telkom Summer Retail campaign which flighted betweenN October 2015 - January 2016.

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Budget Insurance

OBJECTIVES 

Budget Insurance wished to communicate their offering through a digital market channel, whilst effectively reaching the relevant target audience to drive insurance sales at an cost per lead of R150.

To discover the right new users who were yet to be introduced to the brand into the top of the funnel, obtain relevance of the media to this audience and guide these users down the path to conversion whilst ensuring Budget's brand safety.

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SUMMER RETAIL

PRIMARY OBJECTIVE

The main objective of the Telkom Summer Retail campaign was to generate 8780 leads as well as deal purchases online for the seven package deals on offer between October 2015 and January 2016.

SECONDARY OBJECTIVE

We established an estimated cost per acquisition of R250 and the aim was to stay within that parameter.

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Champion
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CHAMPIONS LEAGUE

OBJECTIVES

To deliver maximum engagements on the ads posted on the Lay’s Facebook page during the UEFA Champions League which ran from 16 February 2016 to 31 May 2016. 

To achieve a cost per engagement at the industry benchmark of R1 - R5.

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CLIENT SERVICES

Mark1:

We takes pride in offering only the highest level of service to each and every client. Renowned for being early adopters, we have been fundamental in educating South African agencies and brands around Programmatic Technology and why it is a crucial element of Digital Marketing.

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